At one point or another in their careers, most real estate agents consider purchasing a contact management system to help them manage their businesses. It can be an overwhelming decision – so many to choose from, offered in various platforms and formats all promising the world in features and benefits. And these features and benefits come at a cost, of course – that cost ranging from $10/month to $35/month to $90/month, or, for desktop-based versions, a one-time charge of $300 or more plus annual upgrades.
This can be a sticking point for many agents, especially those who are struggling. I hear it all the time – “But I can’t afford $35/month for a contact management system!”
Yes, times are tough. Budgets are tight. Every dollar coming into the household (or not, as the case may be) must be accounted for and spent wisely. I understand that and frankly, I’m impressed with agents who don’t just jump on a bandwagon to spend spend spend just ‘cause someone told them they should.
First, you should never purchase a system, tool or program that you don’t believe will not cover its cost, either in hard dollars or by saving you time (with which you can go out and earn some hard dollars). I will never recommend that you purchase anything for your business that won't, at the very least, pay for itself (assuming you use it), with the goal, of course, being that it pays for itself many times over.
Second (brace yourself, this might sting a little), you are in business for yourself. You are self-employed. You made the leap of faith into selling real estate knowing (hopefully) that you would no longer be protected by that regular-salaried, benefits-included, vacations-paid J O B you left. Selling real estate professionally is not a hobby. It's not (hopefully) a side gig that you do because you have a little spare time. It's your career; it's your profession. And it's up to YOU and YOU only to invest in the tools you need to be successful. And if you're at the point where $35/month breaks the budget, it might be time to re-evaluate whether or not you're doing the right thing by you and your family by being self-employed at this time.
That said, if you spend $35/month for a contact management system, will you automatically be successful? No, of course not. Especially if you don't use it! Do you HAVE to have Contact Management to survive as a real estate agent? Again, no, not at all. But if you bite the bullet and invest in yourself and your business by committing to a good contact management system, it will change your professional life.
Next up: Contact Management Pays for Itself (If you use it, that is)
Guest Author Jennifer Allan-Hagedorn has authored five books and multiple courses designed to teach agents her Sell with Soul philosophy that centers on four interrelated principles: Respect, Competence, Confidence and Enthusiasm. Her first book Sell with Soul is available in the VanEd bookstore. Her book Prospect with Soul for Real Estate Agents is available online at www.sellwithsoul.com.