We asked author Jennifer Allan-Hagedorn to answer questions based on her teaching and experience in the real estate industry. Jennifer is a regular contributor to Realty Times and RE/MAX Times. This week she tackles the task of informing your contacts that you've moved!
Question: "How should I announce to my Sphere of Influence that I've changed offices?"
JA: Changing real estate offices is a great opportunity to deliver your business card into the hands of your Sphere of Influence (SOI). However, don’t write a long letter extolling the virtues of your new company because the fact is, no one in your SOI really cares much where you work; they care about you. Bragging about your fantastic new company will come across like a sales pitch, while explaining why you switched may sound almost defensive. Just send a short & sweet note (a handwritten one would be fabulous!) saying something like “I recently changed real estate companies and wanted to make sure you have my current contact information. Let’s do lunch soon - I’d love to catch up!”
Have a question you would like Jennifer to answer? Email it to firstname.lastname@example.org!
Guest Author Jennifer Allan-Hagedorn has authored five books and multiple courses designed to teach agents her Sell with Soul philosophy that centers on four interrelated principles: Respect, Competence, Confidence and Enthusiasm. The latest release of her book is available in the VanEd bookstore. You can also visit her online at www.sellwithsoul.com or attend one of her free teleseminars on a variety of topics of interest to the real estate community.